Miss expands its retail footrpint with new store in Gurugram

Miss Jo, a contemporary silver jewellery brand, has expanded its offline retail footprint with the opening of its first store in Gurugram at DLF Summit Plaza on Golf Course Road. The store commenced operations in August, followed by its official launch in September, taking the brand’s retail network to 10 stores across 6 cities in India.

The opening marks an important step in Miss Jo’s expansion across the National Capital Region, bringing the brand to one of Gurugram’s most dynamic residential, corporate and lifestyle catchments. Home to a diverse mix of young professionals, entrepreneurs and globally exposed consumers, the market presents a strong opportunity for the brand to engage an audience seeking contemporary, design-led jewellery.

Nestled within DLF Summit Plaza, the boutique offers an immersive expression of Miss Jo’s design-led universe. Its considered material palette, lighting, and product presentation place the jewellery at the centre/heart of the experience, while an open and intuitive layout enables customers to explore each collection with ease.

“Gurugram’s design-conscious and globally exposed consumer profile presents a strong fit for Miss Jo,” said Sidharth Jain, Co-Founder, Business & Finance Director of Miss Jo. “With our first store in the city at the much-anticipated DLF Summit Plaza, we are bringing our jewellery to a market that values design, quality and craftsmanship. Each piece is created using the finest materials and high-grade craftsmanship, bridging a gap within India’s contemporary jewellery landscape. We look forward to seeing how this new location opens doors to a wider community of discerning customers and creates new opportunities for Miss Jo in the region.”

The Gurugram store forms part of Miss Jo’s broader focus on expanding its offline presence and creating immersive retail destinations that allow customers to experience the brand more closely.