Beauty brand Soulflower scales up presence nationwide with Apollo Pharmacy

In what is being positioned as a landmark move set to redefine premium haircare accessibility, Soulflower, the leading clinically-backed clean beauty brand, has announced a major expansion with Apollo Pharmacy. The brand’s availability will surge from 457 to 1,800 outlets, building one of the most extensive pharmacy-based distribution networks for premium haircare in India, informs the company.

“At Soulflower, we believe clinically-proven haircare shouldn't be a luxury,” says Ms Natasha Tuli, Co-Founder & CEO. “Unlike conventional beauty brands, our formulations are clinically tested, ECOCERT Cosmos Organic certified, cruelty-free and proven effective - a critical factor behind its acceptance in pharmacy shelves traditionally reserved for trusted healthcare essentials.”

“As consumers increasingly prioritize evidence-backed solutions over marketing hype, pharmacies have become the new battleground for beauty brands. With its expansion into 1,800 Apollo Pharmacy locations, Soulflower strengthens its omnichannel strategy - marrying the credibility of pharmacy presence with the convenience of instant delivery via Quick Commerce,” adds the company.

The expansion follows Soulflower's market performance, commanding 33% share of Blinkit's premium hair oil category and delivering 141% YoY volume growth. “Our vision is clear - clinically-proven, farm-to-face haircare that is accessible to every Indian,” concludes Ms Tuli.