VM&RD Retail Design Awards 2018: 24X7 Convenience Store

24X7 wanted to achieve bold and strong-built signage which should look very powerful and muscular. Black colour with metal corrugated sheets gives robust look while No Matter font used was equally justifying the concept. 

Since this retail concept is based on 24 X 7 X 365 days, a logo depicting an owl was an apt thinking to depict the relentless service attitude. Metal powder coated Black corrugated sheet, 3D acrylic channel letters with warm white LEDs in a frame in 50mm x 50mm MS tube complete the signage. It was purposely proposed to hang owl in trees which will lit at night. This idea really caught attention and was repeated in across all the stores.