Korean brand Innisfree opens flagship store in Gurugram

Innisfree, the naturalism cosmetic  brand from the South Korea has launched its flagship store in Gurugram. With this launch the brand has developed its seventh outpost in India. The store encompasses an exclusive Jeju experience with Virtual Reality (VR) technology. Innisfree’s VR project embarks to deliver the real-experience of clean and pure energy in Jeju, the origin of natural benefit. The program features a 360-degree viewing angle & 3D technology and consists of a user-interactive system that supports reaction against users’ sight and action. The brand has 3 series under VR: Jeju Flying Bike, Someday in Jeju (with Lee Minho) & Innisfree Wonderland. The store interiors features a vertical garden to give consumers a fresh feeling of nature and allows them to experience and breath clean air creating a eco-friendly ambience at the store. Spread over an area of 1095 sq.ft, the new store is designed to bring the beauty brand to life with its first exclusive virtual reality experience.

Doyoul Lee, India CEO, Innisfree said, “At Innisfree, our endeavour is to provide our customers with the magical powers of Jeju Island and touch the lives of our million consumers. With the launch of our Virtual Reality, I believe our customers can experience the same. We are adding up Vertical garden, Makeup Section, Body zone and many new products in our first flagship store. Innisfree follow the trend faster than any other brand and we have a principle of changing 30% in & out every year to give newness to our customers.” 

Mini Sood Banerjee, Brand Manager, Innisfree added, “Our products are ranging under skincare, makeup, haircare and adding new category as fragrance. We have added around 50 SKU’s keeping in mind the requirement for Indian customers and also to give newness to our customers.”

Innisfree is offering a full range of natural products of over 484 SKU's out of which 58 SKU's will be consisting of new categories like hair makeup, perfumes and new products like - lava seawater effectors ampoules, real fit velvet lipstick, hair makeup concealer, new shade extension in always new auto liner and in fragrances - body water, eau de toilette and perfume note.