Home Centre opens a new outlet with VM unique to the store
By Satarupa Chakraborty | July 12, 2018
Home Centre has recently opened a new outlet in Kanpur with VM representations to emphasize on five categories. These schemes are unique to the store and will be exclusive to this outlet only.
Landmark Group’s home and décor brand Home Centre has recently opened a 8000-sq ft outlet in Kanpur with unique five departmental VM schemes. Adjacent to their respective departments, the pillars have been treated with shelves, frames, props, vinyl artwork along with the merchandise.
Marthy Bermejo, DGM – VM, Home Centre, explained to Retail4growth, “As we open this flagship store in Kanpur, we decided to give these huge pillars some visual merchandising treatment. Interestingly, it’s not the scheme that we have launched and we will be aping at other stores. The idea to break the monotony in the stores and emphasize of the departments of merchandises. We have not outsourced any vendor for this work.”
