Zudio opens 28 stores in 28 days

Tata Trent’s value clothing chain Zudio has recently executed 28 stores across the country in 28 days, with Mumbai-based Insync Shopfittings as their sole fixture rollout partner.

On the fixture design and execution of the stores, Huzefa Merchant, Director, Insynch Shopfittings, said, “We took on the challenge to fit out 28 stores in 28 days spanning over 1,75,000 Sq. ft and have shipped and installed all these stores in a multitude of locations across the country. The Forte shop fitting solution forms the structural heart of the retail identity and is used both for wall bays and floor units. Using our standardised engineering was a key factor in the success of the roll out being achieved as planned. Since this solution is designed for quick and easy manufacturing and installation. Besides FORTE we also built modular cash desk and cash back units that are finished with solid acrylic tops, we produced browsers and hanging rails for floor display along with stepped tables and podium. Totally there were 35 SKUs.”

In an interview with Retail4growth, Ashley D’Cruz, Head – Store Planning & Projects, Tata Trent Limited, said, “The challenging opportunity given by Mr Tata of opening 28 stores in 28 days itself was very intimidating. However, we did it.”