W & Aurelia unveils their new store in Hosur

TCNS Clothing, recently opened its new store in Hosur. Spread over 1400 square feet, the new store is strategically located at Denkanikota road, a premium shopping destination, to provide an experiential treat to customers, while shopping.

The store features clothing from W and Aurelia brands, under one roof, for the very first time. To enhance consumer experience, the store has Aurelia’s collection on one side and W’s collection on the other side of the store. With this launch, both the brands expand its footprint in one of India’s major shopping destination. TCNS Clothing is India’s leading women’s branded Apparel Company which retails W as well as Aurelia.

One part of the store displays the collection of W, with a complete range of styles featuring an extensive mix of kurtas, fashion bottoms like palazzos, skirts, trousers, dupattas and accessories to match every occasion, thus providing a complete wardrobe solution for women. However, this season W goes sustainable yet fashionable with its latest ‘Yolo’ collection, catering to a class of consumers who prefer stylish yet eco - friendly products. The latest collection is inspired from sustainability that brings the bold and the beautiful to the forefront and challenges the old and elevates the new. The Yolo signifies, when you live only once, this is the dress to live by. The summery livaeco collection is a delight for shoppers. Customers can also check out work essentials by W and occasion wear by Wishful that gives a plethora of options to choose from.

The other part of the store exhibit the collection of Aurelia highlighting the bollywood diva Disha Patani’s latest ‘That Disha Look’; inspired by her wardrobe. The collection offers dreamy flowy dresses with traditional motifs, easy-to-carry but elegant work wear and gorgeous festive ensembles which are perfectly displayed in the centre ramp on the mannequins inside the store. Apart from its latest collection, the store offers classic and contemporary designs in Kurta, Kurti, tops, fashion bottoms, drapes and ensembles with an extensive range of styles, colours, fabrics, silhouettes, prints, patterns and embroidery to choose from.

Delighted by the acceptance and success of both the brands, TCNS is expanding its geographic presence to cater to the demands of its loyal customer base. The store adopts a unified communication style for the brand, reinforcing brand authenticity, enabling a seamless customer journey at the store. The brand has always stood apart, delivering refined, trendy ethnic wear designs, with a contemporary and modern touch of fashion. The collection on display is a reflection of attempts to combine the feminine sensibilities of sophistication, with a hint of Indian craftsmanship.