SUGAR Cosmetics opens its first EBO in Gurugarm

SUGAR Cosmetics, one of the fastest growing premium colour cosmetics brands in the country, has recently opened its first exclusive brand outlet in North India. Primarily located at MGF Metropolitan Mall, the store is designed to house the complete range of SUGAR Cosmetics, giving customers access to a plethora of beauty & makeup products that cover Lips, Eyes, Face & Nails categories.

With a phenomenally swift retail store count growth of 777% in the past year, and diversifying their overall product range to nearly 350+, SUGAR Cosmetics aims to bring about an extraordinary experience to its dominant audience of millennials.

The new SUGAR store is spread across 197 sqft area allowing the customers to indulge in the cult favourites of infinitely blendable and long-lasting foundations, crush worthy lipsticks, intensely pigmented kohls and liners and vibrant nail lacquers.

Vineeta Singh, CEO, SUGAR Cosmetics said, “We are overjoyed to announce the launch of our exclusive store in the city of Gurugram. This millennium city is a key hub for makeup aficionados and women who love to experiment with their looks. With the opening of this store, SUGAR reaches a total of 770+ retail outlets PAN India including exclusive stores, self-operated kiosks, general trade stores and shops-in-shop in channel partners like Lifestyle, Shoppers Stop, Health & Glow, Project Eve and more. In the past few years, SUGAR Cosmetics has had an accelerated progress in their retail front achieving a revenue growth of 700%, being present across 92 cities, captivating the international market with in store presence in Russia and bagging two prestigious awards for their retail expansion in such a short time. With this exhilarated growth rate, we are hoping to touch 1000+ retail outlets by the end of 2019.”

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