SUGAR Cosmetics opens first exclusive store in Hyderabad

SUGAR Cosmetics, a colour cosmetics brands, has launched its first exclusive store in the pearl city of Hyderabad. The exclusive store launch supplements the brand’s aggressive plan to expand their retail footprint. Spread across 454 sq.ft, located in Sarath City Capital Mall, the store will house a plethora of SUGAR Cosmetics products in a specially-curated brick and mortar experience.

The Hyderabad store is divided into two main areas – the makeup stations and the product display section. The visual merchandise for the store has been appropriately placed to showcase SUGAR’s clutter breaking low poly artwork, inclusivity of the vast range of foundation & lipstick and the brand’s marketing communication, wherever necessary.

“I am ecstatic about coming back to his beautiful city to launch our EBO. This is our 4th exclusive store in India. We aim to open 1000 brick and mortar stores by the end of this year which will bring us a step closer to our audience and help them to swatch, feel and try all SUGAR products. Apart from India, we have also begun to captivate the international market with an in store presence in Russia.” said Vineeta Singh, CEO, SUGAR Cosmetics at the store launch.

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