Safal expands its footprint in Odisha with 6 new stores
By Rita G Chauhan | January 17, 2018
Safal, a wholly owned subsidiary of MDFVPL is expanding its footprints in Odisha and has launched 6 retail outlets across key spots of Sambalpur district after Bhubaneswar.
Safal, the Fruit and Vegetable (F&V) initiative of NDDB’s wholly owned subsidiary Mother Dairy Fruit & Vegetable Limited (MDFVPL) is strengthening its footprints in Odisha. The brand has launched 6 F&V retail outlets in Sambalpur, district of western Odisha. All these retail outlets will offer a fresh F&V range, Safal value added range, Dhara edible oils and Mother Dairy range of milk products.
Dilip Rath, Chairman, National Dairy Development Board (NDDB) said on this, “Given the agro-climatic conditions of the state, Odisha has immense potential in the F&V sector; however, over the last few years, the production of key crops is on a decline. With our entry into Sambalpur, we hope to cheer both the farmers and consumers by bringing them on a single platform.”
The newly inaugurated outlets are located at key spots of the city including; Balibandha Pumping Station, Nandapada, Marwaripara; Housing Board, Khetrajpur, Chheruapada; Barabazar, Agarasan Bhawan Area; Shanti Nagar, Bhudharaja; Anantram Beriha Filling, BPCL, Dhanupalli and Tatanagar Service Station, BPCL, Anthapalli, Rourkela Raipur Road.
Initially, the company will source locally grown fruits and vegetables from FPO (Farmer Producer Organization)/farmers supported by Odisha Rural Development and Marketing Society (ORMAS). Going ahead, the brand plans to engage farmers by way of agronomic interventions for key crops. Safal entered the state of Odisha in July 2017 with the launch of its retail operations in Bhubaneswar and today has strength of 9 outlets in the city.
