Phygital mall: Creaticity's e-commerce portal to deliver personalized experience at doorsteps

The Pune-based furniture mall, Creaticity introduces its online platform to facilitate zero-contact shopping amidst the pandemic. The phygital e-commerce marketplace mall sells furniture, furnishings, home décor and home styling for the people of Pune.

M. Mahesh, CEO of Creaticity exclaimed, “This E-Commerce portal which is launched in India for the very first time by a physical mall in the home & décor category; has changed the perspective of visiting stores virtually, evaluating products, finalizing orders and ensuring safe delivery of the products with proper interactions with sellers.  In other words, it would be a start to end solution from easy browsing to virtually visiting physical stores, to video consultation with sales teams for advice on products to placing orders. Simultaneously, customers also have the choice of visiting Creaticity; arguably India’s first and finest home destination in a completely sanitized environment, to touch and feel products and interact personally with the retailers and make an informed choice to make their homes an abode of comfort, aesthetics and functionality.”

Creaticity’s recent innovation has replaced the significance of physical touch and feels. It hosts 4000 products from 20 different categories and 40 brands. A lot of in-house brand sellers from Creaticity along with many other reputed national and regional brands in the furniture and home decor segment, constitutes the portal.

The company providing home decor solutions for a decade now, ventures into the digital world during the peak season. With a lot of festivities lined up, consumer demands for home decor goods will eventually rise. The new platform that allows customers to shop from the comfort of their home, offers personalised experience at doorsteps.