Pepperfry launches its first studio in Gujarat; to open more in the state

Keeping in line with its plan of building omni-channel business in the furniture and home segment, Pepperfry has launched its first Experience Centre in Ahmedabad, Gujarat. Located at SG Highway near Rajpath Club housing more than 12,000 products in a 3500 sq ft space, this is also Pepperfry’s 19th studio in the country.

In the last two years, the Studios have emerged as key customer engagement touch points for Pepperfry. Speaking about the launch of Studio Pepperfry in Ahmedabad and expanding the offline presence across the country, Ashish Shah, COO and Founder, Pepperfry said, “We are very excited to launch our first Studio in Gujarat in Ahmedabad which is amongst our top 10 markets. We have been present in the state since inception through our fulfillment centre in Vadodara from where we service close to 25 small and large cities in Gujarat. Customers from the State have discerning taste and appreciation for good designs and with the launch of these Studios we will be more accessible to our customers and will help them build beautiful homes. We want to be present where are customers want us to be and will continue executing to our omni-channel strategy by opening many more Studios in the state and across the country this year. The Studio is also envisaged as a co-working space for the designer and architect community who can become our channel partners and help us in our overall vision to help build 20 million beautiful homes by 2020.”