ORRA resume operations in all its stores with enhanced safety norms

ORRA, one of India’s leading house of finest bridal jewellery, announced the re-opening of its retail stores. These outlets are being opened in accordance with Govt. guidelines and all necessary safety measures like hygiene maintenance, social distancing, deep sanitization etc. are being taken care of.

The brand resumed operations in all its stores across the country in a phased manner beginning with Goa, Bangalore, Punjab, Lucknow, Hyderabad, Delhi, Madurai and Gujarat and Maharashtra. The brand has created a definitive COVID-19 safety SOP as they begin to re-open and run operations.

Commenting on the reopening, Dipu Mehta, Managing Director, ORRA said, “We have re-opened our stores in a phased manner. Our commitment is to only move forward with the reopening once we are confident that we can safely return to serving customers from our stores. In every store, we are focused on limiting occupancy and giving everybody lots of room and renewing our focus on one‑on‑one, personalized service. Customer & employee safety is our top priority and we shall endeavor to continue our operations by ensuring all necessary precautions are taken and guidelines issued by the authorities are followed.”

ORRA has rolled out a safety manual that ensures the safety of all staff and customers. Measures such as following social distancing norms at the store, footwear sanitization before entering the store, temperature detection and sanitization of all surfaces every 2 hours, stringent cleaning of jewellery post each trial and provision of disposable gloves and N95 masks for everyone entering the store, have been put into place.

For customers who are hesitant to step out of their house, ORRA is facilitating purchases through Whatsapp, where they can view, select, and buy jewellery over a WhatsApp video call.