Mondelez plans a series of in-store activations for new launches

Global chocolate major Mondelez has shared their plans to launch a series of in-store activations lined up through the forthcoming festivities like Friendship Day, Rakhi, Dussehra, Diwali etc. From this month, Mondelez has brought in some new flavours and the in-store campaign will be in line with the broad umbrella of their key campaign of this year – Kuchh Achha Ho Jaye.

Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, shared with Retail4growth, “We are present through 3,50,000 GT outlets across India along with leading the MT presence. For us, it is important to not only increase retail touch points but to also increase visibility. However small the shop is, we make sure that we stand out in terms of visibility. As from this month onwards, we have started launching seasonal flavours and growing in the space of gifting, we have a series of in-store activations like installing ‘flavour zones’ etc in larger retail space. All our in-store campaigns will be part of our generosity campaign, which says, Kuchh achha ho jaye. Alongside, we have aggressve promotions and activations planned ahead in the e-comm space as it big in gifting space.”