Max Fashion launches its 18th store in Bangalore

Max Fashions, a leading fashion brand of the Landmark Group, unveiled its new store at HSR Layout, Bangalore taking the total store count to 18 stores in the city, and 24 stores in Karnataka. Spread over 11,612 sq ft, the store takes on fresh look with more emphasis on fashion forward merchandise appealing to the TG in the area. Speaking at the launch Vasant Kumar, Executive Director, Max Fashion India said, “We are looking at adding 40 new stores by the end of this financial year. As far as geographical reach is concerned, we may add 10 cities, however bulk of the expansion will be in existing cities.” Vasant added that the investment for each store at present stands at Rs 3 crore appx. The brand is looking to garner a revenue of over Rs 2000 crore in the fiscal 2017.

In terms of store design and VM, the brand plans to follow a more up-market, young and tech-savvy approach to target the urban youth in metros. Max is also piloting the concept of in-store kiosks for customers at the store to order merchandise online. In a Tier 2, the brand will focus more on its mix and match sections that is very product oriented.

Max has also introduced units in the browsers with scanning facility that allows the shopper to use their mobiles to browse through the catalogue for fresh fashion. “We are looking at bringing the physical and online aspects of retail together, where they touch and feel products and also allowing them to go online from here for more choice, sizes, etc,” Vasant explained while speaking about the brand’s initiatives to move towards omni-channel presence.

Max has more than 150 stores across 60 cities in India and plans to have a network of 190 stores by FY 16-17.