Maruti unveils Nexa showroom range for its premium products

Leading player in the Indian automobile industry, Maruti Suzuki India Limited(MSIL) announced the launch of its new premium sales channel: NEXA.

The company, in order to reach its medium term goal of 2 million sales by 2020, is taking initiatives in all areas of business, NEXA being one of them. Maruti is targeting 100 showrooms of NEXA over the next 6-8 months which will have facilities like: new team of trained relationship managers, a new loyalty reward system called MyNexa, Digital-enabled customer care and new showroom design experience with monochromatic themes.

Maruti Suzuki India Limited's Managing Director & CEO, Kenichi Ayukawa said:

"NEXA provides a new experience of hospitality from Maruti Suzuki. Indian market and Indian society are rapidly changing and new segments of customers are emerging. We have to take new initiatives to meet diversifying expectations from our customers."

He added: "The mission of NEXA is to offer innovative value and direction so that we can adequately respond to the new segments of Indian customers and offer them the experience which they value. While we will of course continue to enhance customer satisfaction in our current network, with NEXA, I am confident Maruti Suzuki will be able to cater to a broader range of customers who value pampering, innovation and a personal touch in their car owning experience".

Maruti Suzuki has always depended on customer feedback to introduce any new product and it was also the first to offer a basket of solutions to its

customers: insurance, finance, trade-in of pre-owned cars. NEXA, is an initiative, to just take one step further towards first-class customer service. S-cross, one of the first cars being sold under NEXA, will hit the roads by August 2015.