Just Herbs opens its kiosk in Hyderabad

Just Herbs, the Ayurvedic beauty brand of APCOS Naturals has opened a retail kiosk in Hyderabad. This is the brand’s third exclusive outlet nationally and the first in South India. The brand has opened the outlet in a bid to expand its offline footprints in South India and cater to the growing customer base in the region. Chandigarh-based Just Herbs started its offline operations in June 2017 with the launch of two stores- one in Chandigarh and another one in Ludhiana. "All these stores are designed by the Arch Labs a Chandigarh-based design consultancy firm known for employing great kiosk designs that drive footfall and generate more sales." 

Adhering to the small store format of its predecessors, the store in Hyderabad has been modelled as an experiential kiosk, allowing the customers to easily walk around the store. The entire Just Herbs product range, consisting of 65 SKUs of skin, hair, bath and body products and they all were displayed at the outlet. 

On the occasion, Arush Chopra, CEO, Just Herbs shared, “We are actively looking for more locations in South India, especially in Bangalore, Chennai and Kochi. Our aim is to launch minimum 3-4 retail stores annually either in premium malls or at the high streets of major cities.” So far, Just Herbs follows a company owned, company operated model but is also considering a franchising model for further retail expansion.

Just Herbs was launched in November 2013 as an online-first venture. It is the first Ayurvedic beauty brand in India to launch products through crowd-sourcing. The brand has built a devout customer base not only in India but also in international markets such as the US, UK and South East Asia.