Inox unveils 7-star movie experience in Mumbai

India's premier multiplex chain, Inox recently launched Insignia, a signature 7-star movie experience theater at INOX Laserplex, Nariman Point, Mumbai. The multiplex offers services like excellent screening and sound systems to plush leather recliner seats with micro adjustable neck rests and gourmet food with a butler-on-call.

Speaking on the launch, Siddharth Jain, Director, INOX Group of Companies said, “Insignia is a 7-star signature experience from INOX Leisure that epitomizes luxurious entertainment. We have always been the first adopters of latest technology. Here we introduce India’s first Laser projectors and the Brightest 3D screens. This combined with lavish interiors and gourmet food will enhance the movie viewing experience.”

This multiplex boasts of some first-ever experiences in a cinema in the country:

• Interactive automated Box Office - One can browse, choose and pay for tickets on the interactive screen, which mirrors on the opposite side, where an Office Assistant can assist, if needed.
• Interactive menu - The interactive touchscreens in the concessions area help one to browse through the menu, while ordering food and beverages.
• An enthralling 550 square feet LED video wall in the lobby with full color, ultra-bright, full motion dynamic real-life like content display, is the largest in any theatre.
• An interactive gaming zone powered on a huge LED touchscreen.

R City additionally houses INSIGNIA, INOX's signature experience, which is the last word in luxury cinema entertainment. With INSIGNIA, guests enjoy a gourmet menu curated by master Chef Vicky Ratnani, butler-on-call and service by staff dressed in designer uniforms by Arjun Khanna, among other features. It also has KIDDLES, a fun zone for the tiny tots. This space in the lobby is for young children to spend time playing games and engaging in some creative activities, before the movie.