House of Masaba now opens in Hyderabad

House of Masaba has now launched its new outlet with a café “the Good Cow” at Jubilee Hills in Hyderabad. The outlet is largest concept store that is sprawled over 4000 sq. ft area with a display of the entire collection of the ‘House of Masaba’. Located within a majestic old-fashioned bungalow at one of Hyderabad’s prime streets, the store uses atypical elements to give it a slight vintage touch. It features House of Masaba’s mementos including the caricature and exclusive behind the scene images from some of the brand’s most-loved fashion shows to remain true to the brand’s signature elements.

Masaba Gupta is one among the youngest and commercially successful designers in the country. She is well recognized for her quirky prints and vivacious colour palette designs inspired by the Hindu traditions. She brought her own brand to spread her designs to several countries across the world. Recently she has also expanded her brand to Hong Kong with the opening of a pop up shop that will debut her latest collection in the region.  

In addition to the flagship store, the new all-day café, The Good Cow has also opened its doors. The cafe features a lush open courtyard area perfect for enjoying some of signature dishes like The Masaba Chai, gourmet sandwiches and pizzas etc. Moreover, old world charm and tranquility, perfectly coexisting with today’s fashion trends defines the ambience in House of Masaba’s newest flagship store.