HCCB releases its music playlist in celebration of International Yoga Day
By Retail4Growth Team | June 22, 2020
The playlist is based on the music anthem composed by Dr. Ilaiyaraaja & comprises 11 short tracks suited for asanas ranging from physical endurance to breathing and meditation exercises, including one for relaxation
At a time, when social distancing is the norm, HCCB - one of India’s top FMCG companies – is encouraging people to stay home and practice yoga with family by releasing an entire music playlist on YouTube. The playlist is based on the music anthem composed by Dr. Ilaiyaraaja for HCCB. The playlist has 11 short tracks suited for asanas ranging from physical endurance to breathing and meditation exercises, including one for relaxation. The playlist is available for free at HCCB’s YouTube channel (https://bit.ly/2Nb1dUl). The choice of releasing a music playlist for International Yoga Day also coincides with the day being celebrated as World Music Day.
Reflecting on the playlist and its launch, Kamlesh Sharma, Chief Communications Officer, HCCB, said “Given the situation this year, people will find their own unique spots and quiet places to do yoga. We, therefore, felt that a series of good music-only tracks would be a suitable accompaniment for various asanas ranging from meditation to physical exertion. While the charm of doing a group activity on yoga day is hard to compensate, music always provides great company. I take this opportunity to encourage my team, my colleagues, friends and family to wholeheartedly participate in yoga celebrations – India’s gift to the world.”
HCCB wanted to create reflective, ethereal soundscapes that evoked the rasa of Shanti, a perfect backdrop for Yoga Asanas which are more introspective and meditative, whether it is Supta Virasan or even Shavasan. For this, the playlist offers a combination of nature sounds, overlaid with prayer bells, flutes, drones and celesta.
Yoga is a physical, mental and spiritual practice that originated in India. This year because of the COVID-19 situation, people are being encouraged to stay at home and practice yoga with family. Hindustan Coca-Cola Beverages (HCCB) too is encouraging its employees to stay at home but participate in the Yoga day festivities with enthusiasm. Programs at HCCB include online yoga classes with trained practitioners on Sunday, internal video contests to reward the best practitioners of yoga, spreading awareness around the #MyLifeMyYogaINDIA vlogging contest by the Ministry of Ayush and spreading awareness about yoga and the day through the company’s social media channels.
