Ferraro Rocher introduces'love wrapped in gold' for Valentine's Day

For the special occasion of Valentine's Day, Ferrero Rocher has undertaken thematic branding of its packs. The key message of the campaign is'love wrapped in gold' with the focus being the Ferrero Rocher praline wrapped as a golden gift.  The packs available for sale in key traditional and modern trade stores include packs of 5 Ferrero Rocher pralines, and 16 Ferrero Rocher pralines, and 24 Ferrero Rocher pralines with thematic branding.

To spread the love for Valentine's Day and make the moment special, Ferrero Rocher has launched a digital video campaign titled "Golden Moments” that captures small and sweet imperfections that makes their relationship perfect.

Ferrero Rocher is engaging the consumers with a Valentine Day Contest application which is live from February 2 to 14, 2015. The application allows the user to share their special love story and get a chance to win a prefer dinner date from Ferrero Rocher and also get a chance to win exclusive 96 Ferrero Rocher pralines pyramid for their loved ones.

Talking about tapping the social medium, Emanuele Fiordalisi, Head - Marketing, Ferrero India, says, "For an occasion like Valentine's Day it was important for the brand to let fans share their romantic "golden” moments. Fans are keen on participating in such online contests, as was observed during the digital initiatives we ran during Diwali and Christmas. Going further, we remain keen on exploring the digital medium as an integral part of our communication strategy.”