DLF Place Saket launches as DLF Avenue

DLF Shopping Malls is all set to open its much-awaited holistic experiential destination – DLF Avenue. It will open in its new avatar of a modern-day shopping experience that brings the community together by offering focused, curated shopping, an unrivalled F&B district and inspiring cultural experiences on February 1, 2020.

Sriram Khattar, Managing Director, Rental Business, DLF said, “Our focus on continuous innovation has ensured that DLF properties are able to stand out as a unique entity on account of the differentiated consumer experiences that we offer and deliver. We are positive that DLF Avenue will further take consumer retail experience several notches higher. At DLF we continuously explore opportunities to enhance the shopping experiences – DLF Avenue is the latest example.”

Speaking at the opening ceremony, Pushpa Bector, Executive Director, DLF Shopping Malls said, “We are delighted to announce the opening of DLF Avenue, Saket. DLF Avenue will be a place with taste and discernment that values quality over quantity. A destination that has been carefully curated, like no other till now in the country. The focus is on the integrated experience of Shopping, Dining and Culture, making it a destination to be in for Millennials and the discerning South Delhi consumers. This has been possible because of the trust and confidence of our partner brands, both domestic and international, which often make DLF properties their first port of call.”

DLF Avenue is bringing together the best of Indian and international fashion and apparel brands across fast fashion, athleisure and ethnic fusion. It has curated millennial-oriented brands such as Under Armour, Go Sports, Nyka Luxe and more. The all-new DLF Avenue will see the presence of new marquee brands, such as Uniqlo and Marks & Spencer opening their flagship stores along with many others.

At least 70 per cent of the current brands have been replaced by new labels to give the complex a new look and vibe. With over fifty brands operational in the first fortnight of opening, DLF Avenue aims to truly transform the shopping experience of Delhi.