Caratlane to open 24 more stores this year, growth plan focuses on north India

Leading omni channel jewellery brand Caratlane plans to open 24 stores focusing on brick-and-mortar expansion mostly in North India including other metros like Delhi, Mumbai, Bangalore and some non-metros. Caratlane has recently opened a store in Bangalore. Talking on how the jewellery brand looks at its market, Radhika McGregor, Vice President – Retail Experience, Caratlane told Retail4growth, “Over years, we have seen that Delhi’s apetite for jewellery is the most. Hence, Delhi will see a slew of Caratlane stores in the future to come. In big cities, we are looking at a combination of high street and mall openings for stores. Both these locations are important to us as walk-ins at high street stores are high on intent of buying while mall presence represents the brand story in a more apt environment.” Caratlane has also recently introduced more customer-friendly stores with enough focus on VM unlike its counterparts. The brand is also planning to include digital interfaces in their store design soon.