Amira Group wins WCRC's'Asia's Most Promising Brand' award

Amira Group, a leading global provider of branded packaged Indian speciality rice, has been honoured with Asia's Most Promising Brand award for the year 2013-14 by World Consulting and Research Corporation, one of Asia's leading brand consultancies. The award was conferred during the recently concluded Asian Business & Leadership Summit at The Oberoi, Gurgaon. Karan A Chanana, Chairman of the Amira Group, was also felicitated with the'Leader of the Year' award for innovation in business.

Asia's Most Promising Awards honour the most prominent and fast-growing brands across Asia every year. While receiving the awards, Chanana said, "We are elated to have been honoured with an award that is so well recognised by the industry and amongst consumers. Our company has shown a rapid expansion over the past few years and such recognition will certainly motivate us further to strive and make Amira the most trusted global specialty food brand.”

Under the leadership of Karan A Chanana, the business has seen a rapid transformation from a family run business to a professionally managed global company, and was listed on the New York Stock Exchange, under the ticker symbol "ANFI” in 2012. Other than selling premium and superior quality Basmati rice, Amira also sells snacks and has recently announced the launch of a wide range of authentic organic food products.

Abhimanyu Ghosh, Chairman of WCRC commented, "We are pleased to be giving this award to the Amira Group, a company with a rich legacy and expertise of 100 years. The company has been constantly re-inventing itself, while keeping intact the brand promise of offering pure and superior quality food products to its customers across the globe. Amira has been touching new heights every year, evident from the fact that it's receiving the'Asia's most promising brand' award for the second consecutive year.”

Asia's Most Promising Brands Awards are the initiative of the World Consulting & Research Corporation (WCRC) and ibrands 360.  It is one of the premiere and most exhaustive multi-platform brand credibility projects in Asia, showcasing the most promising brands and leaders from various Asian countries that have contributed to the Asia's economic success story and revolutionised the Asian economy.