A new'STORY' begins in Kolkata

STORY, a 15,000 sq. ft. standalone bookstore from the Primarc Group located at the heart of the city in Elgin Road, Kolkata. got inaugurated recently by the maverick actor Saswata Chattopadhyay who announced and unveiled the brand identity. For the people of City of Joy who visited the same spot at Crossword in the last decade it is now a new STORY which is beginning afresh.
 
Sidharth Pansari, Chief StoryTeller of STORY while sharing his vision for the brand said, "This store is the story of my life. We named it'STORY' because we believe that everything has a story, every book, every movie, every picture, every photograph has a story. Book stores always adds great value to our lives, art and culture. In the last few years the modern Indian writing has evolved a lot and soon this place will become a destination for all book lovers and writers who are passionate about creating something new. STORY will be the kind of social & meeting place that Kolkata doesn't have much of. I can assure you that STORY will become the pilgrimage of the book lovers across age groups. Our objective is to become the country's best standalone bookstore. We will bring new value with facilities and services that will make STORY a grand destination not only for the Kolkatans but even tourists.”
 
When asked about the thought behind creating a new brand identity, Sidharth shares, "The entire branding and customer experience solution for the store has been provided by Response India our advertising agency. Over the period of next two months we are going to change the entire store experience with new displays, p-o-p materials, merchandise and will add a personalized touch to each corner but without closing the book shop.”
 
STORY will have a massive collection of books of all genres and a dedicated floor for children. Through innovative technology and exceptional customer service STORY will provide more than 50000 titles and it will be a value STORY with books being sold at best prices. The brand is going to introduce different sections for various merchandise. The best basket of collectible pens and writing accessories will be available in the PEN & INK section. The ART STREET section will offer art material and accessories, GIFT IT! section will have bountiful of special gift items, GREETINGS section will boast of a wide range of all reasons greeting cards whereas the PAPER SHOP & STATIONERY section will have a comprehensive range of house paper and stationery materials of different kinds. "Besides these, we plan to have a special MADE BY STORY section which will have our own house brand of stationery and eclectic little-nothings. And soon, a YOURS ONLY section will make customised stationary for you. The leading retail chain M3 will operate the BLOCKBUSTERS section to quench the thirst of the music & movie lovers. Soon the unique storytellers café will also boast of unique recipes & concepts which will gradually happen a period of few months,”  added Sidharth Pansari.
 
STORY will also have a dedicated GIFT WRAPPING section that will pack gifts innovatively. Even if a customer buys gift elsewhere, the gift can be packed at STORY. The BAGS & PACKS section will carry computer, tab cases, tote and other bags, backpacks and their ink. Children's games, books, games, toys will be at the CHILD'S PLAY section, with a dedicated department only for toddlers called LITTLE ANGELS. Children could spend time here by playing or listening to stories while the parents shop peacefully.
 
"Making this the best bookstore which is a dream of mine, will be a bestseller that I wish to write. STORY will be a place where people will meet to tell stories, talk stories, read stories, write stories & buy stories. Don't judge the STORY by its current cover. The best is yet to come - today its just the preface. Rome wasn't built in a day. Give us time, feedback and support - we will author a STORY that every Kolkatan will be proud of,” concluded Sidharth Pansari.